Shaw is at it again. Fill the Food Banks 2012.
Take 1:02 seconds to watch click the video, or go to Youtube directly and watch it.
The view counter is going up, and with every view (up to 250 000), Shaw will donate 1$ towards Canadian food banks.
Take the minute to watch, or don't watch, but at least click it. Campbell's has also agreed to donate 1 lb of food for each view... If those two things are enough incentive then I don't know what would be.